One of Beverly’s reasons for rebranding is that she experienced a lot of growth in her business. She wanted to package and demonstrate all of the amazing things that occurred since we worked together in 2017.

She also wanted to refine the messaging to attract a newer audience. While we worked together previously and had a good understanding of the audience demographics and psychographics, it was important to refine and focus her brand messaging and strategy for a new audience.

Beverly wasn’t new to taking professional photos, but she had never engaged in a brand and video shoot production process. Her desire was to tell her story, growth, and vision through photos and video. She knew a full day of content and video creation would elevate her brand, so we booked a multi-scene space where we could create different scenes that reflected Beverly’s brand experience.

I allowed Beverly’s messaging to direct the website design, using her new photos and videos in a thoughtful to create a bold and graphic website sure to “stop the scroll”.