Dr. Sandra Smith, Speaker, Author, and Thrauma® Expert

“I’m getting more paid opportunities and I want to brand myself.” When Dr. Sandra reached out, she was preparing for speaking engagements in Uruguay and Dubai.

She’s a speaker, author, and educator who wanted a fresh website with messaging and imagery that showcased her as an empathetic expert. Despite her wealth of experience and media presence, her online image didn’t match her professional reputation, accomplishments, or goals.

Project Goals

✨ Establish her as a recovery authority and beacon of hope.

✨ Clearly communicate her programs, value, and impact.

✨ Feature new images reflecting her personality and vibe.

Project Strategy

Brand Strategy & Messaging
↳Crafted clear messaging to attract and resonate with her audience

Brand Identity Refinement
↳Created a complete brand identity reflecting warmth, hope, and professionalism

Creative Direction
↳Curated engaging visual content for her website and social media

Web Design & Development
↳Developed a modern WordPress site setting the stage for her story and offerings

Social Media Strategy
↳Refine LinkedIn profile to demonstrate expertise and attract new opportunities

Project Impact

✅ She’s been offered an Executive role within her organization

✅ Secured numerous workshops and speaking engagements to share her story and proprietary program, Thrauma™

✅ Her confidence and determination to impact her audience has increased

✅ Worked with a trusted expert who captured her exact vision (ahem, me)