Dr. Tammy Barnett, Speaker, Author, Coach, and Creator, ConnectHER Weekend Retreat

Dr. Tammy Barnett, CEO of Unwrapping Imperfection and curator of the ConnectHER Weekend Retreat (formerly OnPoint Retreat), sought a comprehensive rebrand for both her personal brand and her retreat. With over a decade of experience as a coach and mentor, Tammy aimed to enhance her personal brand to showcase her expertise, establish herself as a thought leader, and position her brand for greater opportunities.

As the retreat approached its 4th year, a brand refresh was necessary to appeal to new audiences, attract sponsors, and boost sales. While Tammy had an existing brand, she wanted to refine her brand message, identify new target audiences, and develop cohesive visual elements to create a unified brand identity.

Project Goals

✨ Increase brand awareness of Unwrapping Imperfection and ConnectHER Weekend Retreat to reach to new target audiences and sponsors

✨ Create clear messaging to ensure consistent messaging across all platforms and communications

✨ Establish Tammy as a thought leader in her field

Project Strategy

Brand Strategy & Messaging
↳Conduct a brand audit to understand current brand perceptions
↳Define foundation messages and narrative angle to write clear and concise copy

Brand Identity Refinement
↳Redesign the logos, website, and marketing materials to reflect a modern, cohesive brand
↳Create a brand style guide to ensure consistency in visuals and tone
↳Position Tammy as an industry expert through guest blogging, interviews, and speaking engagements.

Creative Direction
↳Produce high-quality content to leverage Tammy’s brand experience

Web Design & Development
↳Develop an engaging, visually stunning website that positions Tammy as a thought leader and serves as a comprehensive resource for the Retreat.