Paule Joseph, Chemosensory Scientist, Author, Speaker & Philanthropist

When Dr. Paule Joseph first approached me, she envisioned a profound shift from the mundane to the mesmerizing. A doctor and a smell scientist, Paule sought to align her personal brand with the depth of her expertise, preparing her legacy for new opportunities on the horizon.

Project Goals

✨ Curate visually-stunning photos that position Paule as a confident and engaging professional

✨ Film video that narrates Paule’s story to make a connection with her past, experiences, and vision

✨Define Paule’s message and stories to connect with like-minded audience

✨ Enhance Paule’s Instagram and LinkedIn to boost engagement with a strategic approach

Project Strategy

Brand Strategy & Messaging
↳Develop key messages that communicate her brand values and professional journey

Brand Identity Refinement
↳Design a logo and visual elements that reflect Paule’s expertise and aesthetic

Creative Direction
↳Plan and execute a photoshoot and video shoot with a focus on capturing Paule’s professional persona and vibrant personality.

Social Media Strategy
↳Create a content calendar featuring a mix of educational, inspirational, and personal content, including designing social media templates that are visually appealing and on-brand
↳Focus on Paule’s story, achievements, perspective, and endeavors on LinkedIn

Project Impact

✅ Increased engagement and follower growth through a strategic and visually appealing social media presence.

✅ Contributed to new book, “Extraordinary Latinas Vol. III: Shattering Barriers and Driving Change”

✅ Paule was selected for the 2024 TED Fellowship for her clear expertise and dedication to her field!

✅ Over 1,300 subscribers on LinkedIn newsletter within three months of launching

✅ Booked & busy with speaking engagements, including being chosen as the keynote for National Association of Hispanic Nurses 49th Annual Conference

✅ Refined messaging that clearly articulates her expertise, making it easier for new opportunities to find her