PROJECT
Rachel (“Rai”) B. Mason
Rachel B. Mason, Celebrity Hairstylist
Rachel wanted to incorporate her hair business while branding herself. She couldn’t connect the two and was out of her comfort zone. She wanted to gain clarity with being an entrepreneur and business owner, get her marketing in place, and establish her personal brand.
After developing Rachel’s message and copy, I designed her visual identity using a muted vibrant color palette that spoke to her personality and preferences.
I then met with Rachel for her VIP Content Day at a lovely Peerspace in Maryland. I, along with my team, created stunning and diverse photos and video that brought her brand to life.
Her messaging and visuals merged on a beautifully-designed and clean website where her audience can get to know her, see her work, purchase products, and book her.
DELIVERABLES
- Brand Strategy & Messaging
- Visual Identity
- Creative Direction
- Media Kit
- Social Graphics
- WordPress Website for Hairstylist
- Brand Photography by Jon Will Photo
- Brand Video by Bev Media Group
